Dog & Cat Shampoo Formulas - Find the Right Fit for Your Pet's Coat
Constant scratching keeps you both up at night. Redness, flaky patches, and stubborn odor don't always go away with a regular bath.
A generic, one-size-fits-all shampoo can leave those concerns unaddressed. That's where a targeted formula comes in, built around specific ingredients, matched to your pet's coat and skin type.
Stratford Animal Care carries the same shampoo formulas used across professional grooming and veterinary retail channels, so you can choose with confidence instead of guessing.
Call 877-498-2002 if you'd like help comparing formulas before you order.
Choosing a Shampoo Formula for Your Pet
Ingredients matter. Chlorhexidine-based formulas are popular for coat cleansing, ketoconazole and miconazole formulas are chosen by pet owners managing certain skin concerns under veterinary guidance, and gentle oatmeal-aloe formulas are a common pick for sensitive or easily irritated skin.
If your pet has an ongoing skin issue, your veterinarian is the best resource for a diagnosis and a recommended care plan. This guide is here to help you understand your shampoo options, not to replace that advice.
Chlorhexidine Formulas
Some pet owners look for a chlorhexidine-based shampoo as part of a coat-cleansing routine recommended by their vet. Our lineup includes several chlorhexidine strengths, including the StrataChlor line.
Ketoconazole and Miconazole Formulas
These formulas are commonly recommended by veterinarians as part of a broader skin-care routine. If your vet has suggested one of these ingredients, we carry both. Always follow your vet's specific guidance on which one and how to use it.
Formulas for Sensitive or Easily Irritated Skin
Some pets react to fragrance, harsh detergents, or frequent bathing. Aloe and oatmeal-based shampoos are formulated to cleanse gently and are a popular choice for dogs and cats with sensitive skin.
Everyday Coat Care and Odor Control
Not every bath is about a specific concern. Sometimes it's just routine cleaning. Our grooming shampoo range is built for everyday washing without stripping the coat's natural oils.
Why Pet Owners Choose Stratford
Stratford Animal Care carries shampoo lines formulated to the same standards used across the professional and veterinary retail channel, available to both everyday pet owners and licensed professionals, for dogs, cats, and horses.
Trusted Formulas. The StrataChlor and Keto-C lines are the same products carried in professional retail channels, not a typical shelf-brand shampoo.
Browse our full coat and skin care lineup for more options.
Made for Multiple Species. Many of our formulas are available for dogs, cats, and horses, so one source can cover the whole household.
Clear Ingredient Labeling. Every product page lists active ingredients up front, so you always know what you're applying.
See our best-selling formulas to find out what other pet owners choose most often.
How to Use Shampoo Formulas Correctly
General use: wet the coat, apply shampoo, let it sit for the time listed on the label (often 5–10 minutes), then rinse thoroughly. Always follow the specific instructions on your product's packaging since directions can vary by formula.
Contact Time: Rinsing too soon can reduce how well a formula works. Let it sit as directed on the label.
Frequency: Most specialty shampoos are used a few times a week at most. Overuse can dry out the skin, so stick to label directions or your vet's recommendation.
When to Call Your Vet: Persistent redness, hair loss, or skin lesions should be evaluated by a veterinarian. Shampoo is part of a coat-care routine. It isn't a substitute for a professional diagnosis or treatment plan.
Find Your Pet's Shampoo Today
The right formula, used as directed, is a simple part of supporting a clean, comfortable coat.
Browse our full shampoo collection and filter by ingredient or brand to find your match.
Have questions before you order? Call Stratford Animal Care at 877-498-2002 or visit us at 4027 Tampa Road, Suite 3200, Oldsmar, FL 34677.
